Is your Site Kit not showing visitor data in WordPress? Learn how to fix this issue with easy steps and boost your site tracking performance in 2025.
🔍 Why Google Site Kit Doesn’t Show Visitors?
Google Site Kit is a great plugin for connecting your WordPress site with Google services like Analytics, Search Console, AdSense, etc. But sometimes, it may not display traffic data or visitors properly.
Here are the main reasons this can happen:
• Google Analytics is not connected properly
• Tracking code is missing
• Cookie consent is blocking data
• Google account access issue
• Plugin conflict or outdated version
✅ Step-by-Step Solution
1️⃣ Check Google Analytics Connection
• Go to Site Kit > Settings > Connected Services
• Make sure Google Analytics is connected
• Reconnect if needed
2️⃣ Add Tracking Code Manually (If Required)
Sometimes Site Kit fails to insert the tracking code. You can:
• Go to Analytics > Admin > Tracking Info > Tracking ID
• Use a plugin like Insert Headers and Footers
• Paste the code in the header section
3️⃣ Clear Cache & Disable Other Analytics Plugins
• Clear cache using LiteSpeed Cache or WP Rocket
• Disable plugins like MonsterInsights, ExactMetrics, etc. (if they conflict)
4️⃣ Enable Data Sharing in Analytics
• Open your Analytics property
• Go to Admin > Account Settings
• Enable data sharing with other Google services
5️⃣ Wait 24-48 Hours for Data
Sometimes, new data can take a day or two to show. Be patient.
📊 How to Check If It’s Working
• Visit Site Kit > Dashboard
• You’ll see traffic graph and visitors under “All Visitors”
• Also check Google Analytics > Realtime for live tracking
🔒 Bonus: Use Google Tag Assistant to Verify
Install Chrome extension “Google Tag Assistant” and visit your website. It will show if the Analytics tag is firing correctly.
💡 Pro Tip:
Use Google Search Console inside Site Kit to monitor search traffic. Don’t depend only on Analytics.
🧩 Still Not Working?
Try removing and reinstalling Site Kit plugin completely:
• Delete it from plugins
• Reinstall and reconnect your Google account
✅ Final Thoughts
Google Site Kit is an excellent free tool, but sometimes needs manual tweaks. If you follow these steps, your visitor data should start appearing within 24-48 hours.